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Strategic Drift Is Real: How to Keep Your Initiatives Aligned Over Time
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Every business starts with clarity : a strategy designed to win markets, delight customers, and scale profitably. Yet over time, organizations often find themselves drifting initiatives lose focus, execution gets misaligned, and the original strategy fades in practice. This phenomenon, known as strategic drift, is subtle but dangerous. It doesn’t happen overnight. Instead, it creeps […]
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